Company Profile

SEA Tours, abbreviated from South East Asia Tours, was founded in March 1977 and has become one of Thailand’s largest and leading full service travel agency.

Led by Ms. Supanee Bencharit (previously Mrs. Supanee Panyarachun) Managing Director (deceased), the company has both Inbound and Outbound operations with branch offices in Chiang Mai and Phuket.

Mrs. Bencharit is well known in the travel business industry and was the past President of the Thai Travel Agents Association, International Women’s Club and Soroptimist International of Dusit. With more than 50 years in the travel industry, she was able to share her experience in offering sound advice and quality services and products in both Inbound and Outbound travels.

Outbound Department

The Outbound Department is now under the direct supervision of Miss Viparwan Chaiprakorb who has had experience in the airline and travel businesses both leisure and business travelers for domestic and foreign travel, individually or in group, with air ticketing, hotel reservation and transportation.

Mrs. Nongyao Lapsrivivat, who has more than 30 years of experience in the airline industry, is now Head of the Air-Ticketing Unit. We are purveyors to both leading local corporations like Ministry of Foreign Affairs, Bangkok University, Boon Rawd Brewery Co., Ltd., TMB Bank, Kasikorn Bank, Osotsapa Co., Ltd. and Multi-National Corporations like Huntsman (Thailand) Co., Ltd., Hongsa Power Co., Ltd. and Sodexo (Thailand) etc.

SEA Tours is also the Preferred and General Sales Agent for the following quality products:

Cruise Lines Crystal Cruises, Silversea Cruises, Regent Seven Seas Cruises, Oceania Cruises, Star Cruises, SeaDream Yacht, Norwegian Cruise Lines, Holland America Lines, Hurtigruten, Seabourn Cruise Lines, MSC Cruises and Norwegian Cruise Lines

River Cruises AMA Waterways, Uniworld River Cruises, Croisi, Viking River Cruises, River Cloud, Scenic, Emerald Waterways and Road to Mandalay

Motor Coach Tour Operators Insight Vacations, Tauck World Discovery and Contiki Holidays.

Rails Eastern & Oriental Express, The Trans-Siberian Express/ GW Travel Ltd., Orient-Express

Hotel Leading Hotels of The World.


Inbound Department

The Inbound Department is under the supervision of Mr. Krai Panyarachun, a graduate of Hawaii Pacific University’s Travel Industry Management School. Having successfully interned at American Express Honolulu, he has accumulated vast experience in both the domestic and international arena, and represents the company in various trade associations such as PATA, AFTA and SITE.

Our special events division is able to provide planning, logistics and handling for conferences, meetings, theme parties etc.

We provide guided tours around the country, hotel reservation, meet & greet, transfer etc. and flight re-confirmation and new flight booking if required.

Branch offices in Chiang Mai, Chiang Rai & Phuket

The branch offices have the capability and expertise to handle the many varied functions of the head office. The Phuket office provides ground handling, transfer and tours for cruise ships’ passengers on their weekly calls. The Chiang Mai office handles all F.I.T. group and convention.

The General Manager for Southern Thailand, Ms. Orachorn Saisrithong based in Phuket, graduated with an MBA from St. Joseph University in Pennsylvania USA.

The General Manager for Northern Thailand, Ms. Piyawan Thongbai based in Chiang Mai is a graduate of Chiang Mai University.


Sightseeing Tours
We operate daily sightseeing tours in Bangkok and surrounding areas.

Package Tours for Groups and FIT

We also operate package tours for groups and FIT both Bangkok and the well-known resorts of Pattaya, Chiang Mai, Phuket, and Samui Island, trekking in Northern Thailand and other destinations in Thailand.

Incentive and Special Interest Groups

To accommodate the many varied requests, a range of services is available: transfer, sightseeing, hotel reservation, domestic air and rail travel, special luncheon/dinner. We are able to provide assistance in making contacts with local government offices/departments, business and professional associations for special interest groups.

We have extensive experience in servicing meetings and conventions ranging from a few hundred to more than 1,000 + participants.

Shore Excursion for Cruise Passengers
We currently serve 16 cruise lines making a total of more than 250 calls in Bangkok and Phuket. The services provided range from meet & greet to transfer and sightseeing, hotel reservations, special tours and dinner arrangement.

Other Services

Hotel Reservation As a large buyer we have special contract rates from hotels and we pass on the savings to our customers.

Transport We operate a fleet of air-conditioned cars and mini buses. For larger groups, we use motor coaches from reliable contractors, capacity 42 passengers.

Flight Reservation &
This service as well as other airline related services are provided by our air-ticketing department.

Insurance Coverage
SEA Tours has general liability insurance coverage for all clients participating in a tour conducted by SEA Tours within the territorial limits of The Kingdom of Thailand. General liability insurance for US$2,000,000 each and every occurrence.